Eric LeVine, CellarTracker

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Eric LeVine, CellarTracker

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Eric LeVine found wine "hopelessly intimidating" — until a 1999bike trip through Tuscany changed everything. A few years later, he built CellarTracker during a Microsoft sabbatical. It's now the world's largest wine community: 13+ million tasting notes, 175 million bottles tracked, nearly a million users.

We talk about what two decades of community data reveal about how people actually engage with wine, why he avoided gamification, and what the industry gets wrong about welcoming newcomers.

Guest: Eric LeVine — Founder & CEO, CellarTracker

WineWithJon — new episodes every Tuesday.

Connect: @winewithjon | jon@winewithjon.com

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