S3E17 - Intentional AI: How to get better results from AI prompts cover art

S3E17 - Intentional AI: How to get better results from AI prompts

S3E17 - Intentional AI: How to get better results from AI prompts

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Near the end of Season 3, Virgil and Cole sit down to look back at the prompts used throughout the Intentional AI series, what worked, what did not, and what that gap says about how most people approach AI.The conversation starts with a simple premise: the prompt itself is not really the point. The words you type are just the output of a more important process, which is knowing clearly what you want before you start. When that clarity is missing, the prompt cannot compensate. When it is there, even a basic prompt tends to work.One of the more durable takeaways from across the season is that asking AI what to ask it is a legitimate strategy, not a workaround. When you do not have a clear framework for your task, AI can actually help you build one. Ask it what information it needs to do the thing you want done. From wireframes to strategic planning, that back-and-forth approach consistently produced better results than leading with a one-shot prompt and hoping for the best.The episode also draws a clear line between creative and analytical tasks. Across the season, analytical and pattern-based tasks like coding, research, and schema building tended to produce more reliable results. Creative work was another story. Not because the tools are broken, but because creativity requires judgment the AI does not have and the human has to supply. And that supply only works if the human actually knows the domain they are working in.That last point carries the most weight. Domain expertise is not just helpful when using AI - it is the variable that determines whether you can evaluate the output at all. If you do not know what good looks like in a given area, the AI can produce something plausible and you will not know whether it actually helped. That reality is a big part of why so many AI rollouts have underdelivered, and plays a part in a lot of the AI backlash we're seeing.Previously in the Intentional AI series:Episode 1: Intentional AI and the Content LifecycleEpisode 2: Maximizing AI for Research and AnalysisEpisode 3: Smarter Content Creation with AIEpisode 4: The role of AI in content managementEpisode 5: How much can you trust AI for accessibilityEpisode 6: You’re asking AI to solve the wrong problems for SEO, GEO, and AEOEpisode 7: Why AI can make your content personalization worseEpisode 8: The real value of AI wireframes is NOT the wireframesEpisode 9: Just because AI can create images doesn't mean you should use themEpisode 10: The Super Bowl didn't sell AI, it exposed itEpisode 11: AI video rewards planning, not your ideasEpisode 12: AI might struggle with creativity, but coding isn't creativeEpisode 13.1: What the rise of conversational search means for your websiteEpisode 14: AI agents are only as good as your workflowEpisode 15: AI can't fix your social media if you have nothing to sayEpisode 16: The most important operation in analytics - understanding your "why?"New episodes drop every other Tuesday.For more conversations about AI, design, and digital strategy, visit https://www.highmonkey.com/podcast and subscribe on your favorite podcast platform.(0:00) - Intro(0:55) - Today's topic: AI prompts(2:45) - You never know where a prompt will take you(5:10) - Ask AI what to ask it(7:05) - The repeatability problem(9:00) - Creative vs. analytical: two very different conversations(11:20) - One area where AI delivers: Research(14:00) - Domain expertise = major missing variable(16:45) - The AI backlash was predictable(19:05) - As AI models continue to evolve, so will our workflows(20:45) - Closing thoughts & finale preview(21:27) - OutroSubscribe for email updates on our website:https://www.discussingstupid.com/Watch us on YouTube:https://www.youtube.com/@discussingstupidListen on Apple Podcasts, Spotify, or Soundcloud:https://podcasts.apple.com/us/podcast/discussing-stupid-a-byte-sized-podcast-on-stupid-ux/id1428145024https://open.spotify.com/show/0c47grVFmXk1cco63QioHp?si=87dbb37a4ca441c0https://soundcloud.com/discussing-stupidCheck Us Out on Socials:https://www.linkedin.com/company/discussing-stupidhttps://www.instagram.com/discussingstupid/https://www.facebook.com/discussingstupidhttps://x.com/DiscussStupid
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