When it comes to walking or caring for multiple dogs from the same household, are you charging what the service is really worth?

In this episode, Vicky tackles a hotly debated topic in the pet services industry: pricing for second, third and additional dogs.

Many pet professionals charge significantly reduced rates for extra dogs, often believing it's the industry norm or fearing clients will object to higher fees. But is this approach actually sustainable? And does it truly reflect the responsibility, risk and expertise involved?

Vicky explores the financial and practical realities of caring for multiple dogs and challenges pet business owners to rethink how they value their services.

In this episode, she discusses:

• Why has discounted pricing for additional dogs become so common
• The hidden costs and responsibilities of caring for multiple pets
• How undercharging can damage profitability and business sustainability
• The emotional factors that influence pricing decisions
• Why your pricing should reflect value, risk and professional expertise

This episode encourages pet professionals to move beyond industry habits and make pricing decisions based on what makes sense for their business.

Because more dogs don't necessarily mean less work — and your pricing should reflect that.

• Pet professionals should carefully assess whether their pricing for additional dogs is financially sustainable.
• Heavily discounting second and third dogs can undermine the value of professional pet services.
• Caring for multiple dogs often increases responsibility, complexity and risk.
• Emotional pricing decisions can lead to undercharging and reduced profitability.
• Effective pricing should reflect the level of service, expertise and accountability provided.
• Reviewing your pricing structure regularly helps ensure long-term business success.

Podcast Sponsor – Lopay

This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn.

Find out more about Lopay and how it can support your pet business here:

👉 https://merchant.lopay.app/ref/thepetaccountant2000

🐾 Join Us at Pet Pro Expo 2026

If you’re serious about growing your pet business, you need to be in the room.

👉 https://www.petproexpo.co.uk/

🌐 Visit petaccountant.co.uk

To find out how Vicky, Lee, and the team can help your pet business grow. 🐾