In this episode, I speak with Kresse Wesling CBE, co-founder of Elvis & Kresse, about how decommissioned fire hose once destined for landfill became the foundation of a sustainable luxury brand built on three pillars: rescue, transform and donate. Kresse shares the origin story behind discovering London Fire Brigade hose, the journey from handmade belts to globally recognised products, and why 50% of profits from the Fire-hose Collection support The Fire Fighters Charity. This is a conversation about purpose-led business, waste, craftsmanship, environmental responsibility, firefighter legacy, and the powerful idea that materials which have served once can still have work left to do.

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