The power of speed - how to move at the speed of culture
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The power of speed - how to move at the speed of culture
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Today Jon and Kory break down why speed has become one of the biggest competitive advantages in modern marketing.
Using e.l.f.’s Super Bowl campaign, created and launched in just 11 days, they explore what allows some organisations to move incredibly quickly while others get trapped in endless approvals and bureaucracy. From legal teams and leadership trust to decision-making and culture, this episode is a practical look at how to build teams that execute with speed.
Timestamps
00:00 - Start
01:12 - What Usain Bolt can teach us about speed
04:43 - Why e.l.f. made a Super Bowl ad in 11 days
09:33 - How you can work at e.l.f. speed
12:27 - How legal can help you work at speed
15:30 - What needs to be true in order for speed to happen
17:47 - Why speed is such a big competitive advantage