Bonus Episode: Why Personal Branding Is Your Company’s Secret Weapon with LinkedIn’s Alex Josephson
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Bonus Episode: Why Personal Branding Is Your Company’s Secret Weapon with LinkedIn’s Alex Josephson
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Summary
On a special bonus episode of On Scope, Alex Josephson, VP of BrandWorks at LinkedIn, went live on LinkedIn with host Mike Berberich for a deep dive on how marketing and business professionals can turn personal branding into a powerful growth driver. Along with questions from the audience, Mike and Alex discussed best practices for growing the personal brand of executives and frontline employees, how companies can systematize professional brand development, and what you can do to build your own personal brand without coming off as — well — cringe.
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