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PROFITABLE TALKS...

In this episode of The Profitable Creative, Christian Brim sits down with marketing veteran Lorraine Ball to talk about the evolution of digital marketing, the realities of running an agency, and why most podcasts fail before episode five.

Lorraine shares her journey from accounting and computer programming into marketing, building and selling a successful agency, and reinventing herself as a consultant and educator for other agencies. Along the way, she and Christian dive into pricing strategy, client retention, scaling challenges, and how podcasts actually fit into a modern marketing ecosystem.

Whether you run an agency, create content, or are trying to grow a business sustainably, this conversation is packed with practical insights.

PROFITABLE TAKEAWAYS...

• Why good marketing is rooted in numbers, not guesswork
• Lorraine’s transition from corporate marketing to agency ownership
• Early social media marketing lessons from the FBML era
• Why podcasts should support your sales process—not replace it
• The hidden downside of scaling too fast
• How raising prices can be smarter than hiring more staff
• The “squirrels, deer, moose, elephants & whales” framework for clients
• Why client retention matters more than top-line revenue
• The danger of letting one client dominate your business
• How to identify your ideal customer
• Why many businesses fail to define their real competition
• The importance of saying “no” to bad-fit clients

Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.
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