This week on The Fun CPA Podcast, Yuri talks with Macgill Davis, co-founder and CEO of Rize, an AI-powered time tracking tool for accounting firms and professional service businesses.

They talk about why time tracking sucks, how AI can remove manual timesheets, and how firm owners can use better time data to understand client profitability, pricing, interruptions, and focus.

Macgill also shares the story of shutting down a previous VC-backed startup, what that taught him about niching down, and how Rize eventually became a “Whoop for your work.”

Episode Highlights:

0:00 - Episode open

1:01 - Meet Macgill Davis, CEO and co-founder of Rize

2:01 - How Rize uses AI to automate time tracking

3:02 - Yuri’s experience using Rize to understand his workweek

7:37 - How Macgill got into the time tracking space

10:00 - Shutting down a VC-backed startup and starting over

12:30 - The biggest lesson: stop building for everyone

14:38 - Testing demand before building the product

16:41 - Who Rize is really built for today

19:02 - Why client-level time data matters for firm profitability

20:30 - How Rize tracks client work without screenshots

23:15 - Tracking task switching, interruptions, and focus

27:11 - Moving from the U.S. to Portugal

29:47 - Life in Lisbon and Portugal’s quality of life

32:41 - Castles, history, and the European lifestyle

36:03 - Wrapping up and where to find Macgill

A SPECIAL FROM RIZE

Discounted rates for the first 3 months with this link: https://rize.io/?via=yuri

Go check out where your time on the computer is being spent

ABOUT HOST YURI KAPILOVICH

Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.

Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.

CONNECT WITH YURI KAPILOVICH

LinkedIn: https://www.linkedin.com/in/ykapilovich/

Website: https://www.thefuncpa.co/

CONNECT WITH Macgill

Website: rize.io

Email: macgill@rize.io