Air|Water Reality Check, Radwood Origins & Inside Japan’s Wildest Racetrack cover art

Air|Water Reality Check, Radwood Origins & Inside Japan’s Wildest Racetrack

Air|Water Reality Check, Radwood Origins & Inside Japan’s Wildest Racetrack

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About this listen

This week on Shifted Opinions, we sit down with designer, Radwood co-founder, and Driving While Awesome host Lane Skelton for a raw, unfiltered conversation on car culture—past, present, and where it’s actually going.

We break down the real story behind Air|Water—from underwhelming show layouts to why it might be better understood as a trade show for Porsche enthusiasts. Plus, what most people completely missed.

Then we go deep into:

  • The origin story of Radwood (and how it accidentally became a global brand)
  • What it actually takes to turn passion into a business
  • The behind-the-scenes reality of selling to Hagerty
  • Why most car events fail creatively

And finally—Lane takes us inside one of the most insane automotive experiences on the planet: 👉 A $1 billion private racetrack in Japan that feels like Jurassic Park

This is part car talk, part industry reality check—and all operator-level perspective.

📍 In this episode:

  • Air|Water vs Luftgekühlt — what’s missing
  • Why car shows are really about people (not cars)
  • The truth about automotive “taste vs money”
  • Japan’s craziest track: Magarigawa Circuit
  • Radwood’s accidental rise to success
  • How Driving While Awesome stayed passion-first

🎙️ About Shifted Opinions: “We’re not sure, but cars are involved.” Hosted by Paul Kramer (AutoKennel), Dave Van Epps (Sonderwerks), and Casey Parkin (Group C Curation).

📩 Stay Connected: 👉 https://shiftedopinions.com

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