Creating value marketing that stands out, with Domino's CMO
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Creating value marketing that stands out, with Domino's CMO
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About this listen
As pizza's value wars intensify, Domino's is rethinking how to deliver value without blending in. CMO Kate Trumbull discusses the brand's focus on consistent deals, menu choice and "talk value" promotions like Emergency Pizza and You Tip, We Tip. She also discusses making the brand more "craveable" through a recent rebrand.
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