Laurie Brewer: Why Traction Is Not Enough to Build a Sustainable Coaching Business
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Laurie Brewer: Why Traction Is Not Enough to Build a Sustainable Coaching Business
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About this listen
In this episode of Career Coaching Secrets, host Pedro sits down with Laurie Brewer, founder of Glow Up Consulting, to unpack a hard truth many entrepreneurs face—traction alone isn’t enough if you’re working with the wrong people.
Laurie shares her journey from corporate leadership to building a consulting business rooted in purpose, clarity, and impact. She breaks down how she initially tried to work with everyone, the burnout that followed, and the turning point that led her to define her true ideal client.
The conversation dives deep into what makes a business actually sustainable—beyond revenue—and how clarity around your “wedge” (what makes you different) can completely change your growth path.
If you’re a coach, consultant, or founder trying to scale without losing meaning in your work, this episode will shift how you think about traction, alignment, and long-term success.
Connect with
LinkedIn: https://www.linkedin.com/in/laurie-brewer/
Support the show
You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets
If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com